Revenue performance is not just for the C-suite of leaders in a business-to-business organization. More so, it does not involve just sales or marketing, though sales and marketing are core pillars upholding the company’s revenue performance.
Every single person in a company has a stake in revenue performance — and they all play a part.
Like the old adage says: “Nothing happens until someone sells something.”
This essentially means that every single person is either assisting sales or is selling to the customer. You need finance to help determine the price. You need the marketing and product teams to develop a compelling value proposition. You need human resources to help hire the best people to connect with your customers. You need sales to lead the sales pursuits. And that is just scratching the surface.
Think about revenue performance in terms of building a tractor on an assembly line. There are dozens upon dozens of
