• Skip to main content
  • Skip to footer

Top Sales World - inspiring the global sales community

  • Home
  • About
  • Contributors
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Media Pack

Revenue goals for B2B marketers = bigger paychecks (new research w @calibermind)

Matt Heinz - 21 February 2020

Last week together with Calibermind we released our 2nd annual State of Revenue Marketing and Compensation Report.  This year we were able to see some year-over-year trends as well as include specific insights into how demand marketers are paid (based on role as well as compared to non-pipeline contributing peers).
Some highlights from the research include:
Respondents who categorized themselves as “revenue marketers” jumped 36 percent from last year, while “lead marketers” declined 15 percent in the same time
Marketers without pipeline/revenue goals were 1.5X more likely to make less than $100,000 per year
In organizations where marketing is accountable for revenue contribution, 65 percent of marketers have some portion of their comp tied specifically to pipeline and revenue achievement
Four in ten marketers still cannot measure marketing’s return on investment
This free report is worth the download and scan.  Where does your marketing organization compare?  How does your compensation plan compare, and where are the

Footer

Follow Us

  • LinkedIn
  • Twitter

Our Partners

Sandler Training
Amy Franko
Assessments 24x7
Integrity Solutions
Kurlan & Assocs
Membrain
Mereo
Objective Management Group
Salesforce
Sandler Research Center
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© Copyright 2010 - 2023 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative