Relationships rule(s)

Over the years I’ve developed a framework for making prospecting calls more effective. I call this framework “social calling”.
The three elements of the framework are: (1) having clean contact data, (2) leveraging trigger events and (3) using relationships. I’ve covered the first two elements in the two previous posts. Now I’m going to go over the one that makes the biggest difference, relationships.
You are not alone
As I’ve mentioned in a previous post, there’s a professor of psychology at Oxford University called Robin Dunbar and he conducted some research on how many relationships we all have. He figured out that we have on average 150 relationships we can maintain.
The exciting outcome from this information from sales people is that if you know 150 people and each of your contacts knows 150 people then you can be referred to 150 x 150 people = 22,500 people.
There are likely 22,500 that you can