Reinventing Reporting for Marketing Performance

By Brenna Lofquist, Marketing Consultant for Heinz Marketing
Throughout the history of Heinz Marketing blog posts, reporting has been mentioned a number of times but it’s a very important topic and we are going to write about it again! I still hear people talking about reporting, sometimes it might be they aren’t sure what to report on or even how to do it, so I thought I would jot down a few helpful tips and additional notes to think about.
Also, when I say reporting I mean pulling together the necessary data into a report itself or creating a dashboard which can be used to track the performance of your marketing efforts and the impact or influence on deals.
I’m going to take this all the way back and start from the beginning. Whether you are creating reports or a dashboard from scratch or looking to optimize your existing reports, this post will