Redeploy Your Budget for 2H 2020 Revenue Rebound

At late 2019 and early 2020 sales kickoffs and strategy meetings, leadership came to the table with winning ideas for how to strategically employ sales and marketing budgets for greatest impact. Yet the global pandemic and its disruption to businesses everywhere has derailed too many of those well intentions for the end of 2020 beyond the point of saving.
The question is not if you should redeploy your sales and marketing budgets for the second half of 2020 but rather how to best do so with an integrated strategy to drive a Revenue Rebound.
Do not waste your dollars sticking to the status quo. Business and markets are always changing — and we have all experienced a historical economic shift. Your budget should follow suit.
Shifting Sales Budget
Typically, aside from salaries/compensation, the largest line-item in sales budgets is travel and entertainment expenses (T&E): mileage, flights, client dinners, etc. But in the light of