Re-gift Some Prospects This Christmas

Come on, admit it – you’re guilty of re-gifting and it haunts you every time you see the person who gave you the gift you secretly rejected. But what if the concept of re-gifting could be applied to strategically improve your sales performance and without any regret? Here is why I think you should consider giving some of your ‘prospects’ to the competition this Christmas.Time is the most important resource in sales. Our use of time, more than the number of available prospects in the market, is what constrains performance. The amount of effort required for winning small and more difficult deals is not that much different than the time and effort required in winning larger opportunities when there is value alignment. I see sales people regularly wasting their precious time with ‘prospects’ that represent a low probability of becoming customers. The best