In sales, competition is tough – period! Someone always has a better product, a lower price, better results and the list goes on. The truth is you can usually come up with more reasons your customer should be buying from your competitor rather than why they shouldn’t.
However, if you want to succeed in sales you need to stop focusing so much on your competition. Why? Because what your competitor does or doesn’t do is outside of your control. Think about it; there is nothing you can do about the competition – you can’t make them lower their price, you can’t make them create a faulty product, you can’t even make them worse at sales– you can’t do anything.
Also, when you focus on your competition, you usually focus on what they are doing well. That positions you to lose the sale before your even get started. When you spend time looking
