Q&A with Sangram Vajre: All About Account-Based Marketing (ABM) Fundamentals

We’ve gotten to know Sangram Vajre, the co-founder & chief evangelist of Terminus, pretty well over the last couple years – and we’ve also seen the power of account-based marketing (ABM) in B2B organizations that Sangram and his team love to share with other marketers. So when we heard he would be leading a new LinkedIn course on Account-Based Marketing Fundamentals, we were excited. Here’s a quick Q&A we had with Sangram about the course and what to expect.
Can you tell us what we will – and won’t – learn in your new ABM course?
Absolutely! These lessons are all about ABM fundamentals; basically a crash course in the components that can either make or break your ABM strategy. You’ll learn more about what it takes to execute the TEAM (target, engage, activate and measure) framework that fuels the most successful ABM programs, and get a glimpse into some compelling