Putting Some Hollywood into Your Sales Presentations

Last week I wrote about First Impressions and today’s topic is presentations.  That’s quite the change in direction from Consultative Selling, Sales Process, Assessments, and Performance.
What do Bohemian Rhapsody, Rocket Man, Miracle and Argo have in common and what do they have to do with selling?
What do Unbroken, Hunt for Red October, and A Few Good Men have in common and what is their relation to selling?
Let’s tackle the issue of presenting your solutions to two different audiences:
Those who are very familiar with what you have, what you do and how it works;
Those who are unfamiliar with what you have, what you do and how it works.