It’s time for me to let loose again regarding prospecting myths. I find all of them to be as bizarre and funny as the myth that claims the Beatles never existed and the Cubs only won the World Series because President Obama wanted them to.
Why do people keep creating and perpetuating myths about prospecting? It’s simple. People love to do this because they want to validate why they’re too afraid to do what has to be done and that is find new customers. With that said, let me share with you prospecting myths I hate and believe to be totally false:
Marketing is in charge of prospecting and creating leads.
False! Salespeople buy into this so they have someone to blame when they miss their number. Fact is everyone needs to be prospecting, regardless of your role in sales. Nobody can be excused from developing prospects. A sales team will never have a
