Prospecting in 2020 – What Do I Need to Do Differently?

It’s the start of the new year! The number one question I get hit with this time of year is: what do I need to do differently related to prospecting?
Watch this video I made a couple months back about why most prospecting efforts fail:
 
 
The vast majority of prospecting efforts fail due to a lack of consistency in communicating a beneficial message to targeted prospects. There you go- that’s it! Go ahead and nail what I just said, and all of your prospecting problems will go away. Ok, I wish it were that easy. Ha! If it were, I would be out of a job. The trick is not in knowing what to do but in actually doing it and doing it right.
I want you to get very specific in 2020 with the three things I described above. Here are my thoughts:
1. When it comes to prospecting, be brutal with your