If an AI company provides solutions for demand and lead generation and prospecting, you would expect that they have prospecting all figured out.
But a few months ago, an executive from such an AI vendor sent me a LinkedIn message, saying that based on my profile, he assumed that I had a lot of specific marketing experience. But there is nothing in my profile that suggests this might be true. Of course, he was trying to sell AI-based marketing solutions.
I checked out their LI company profile and their website and found it an interesting vendor. As an analyst for sales enablement, this is an area of interest to me. However, that does not mean that I’m their ideal buyer role. I am not. It shouldn’t be difficult to teach an AI-based algorithm that not every role that is interested in your offerings is necessarily interested in buying your services.
I didn’t
