Prospecting Dilemma: The Question About Price

How quickly should the topic of price come up in a prospecting call?  I’m sure you’ve faced this issue. You’re having a first or second conversation with a prospect and the issue of price comes up, and suddenly you’re in a prospecting dilemma about what to do next.
Have you ever parked your car in a manner you would not be able to get it out?  No, you’d never do that.  Same thing applies with prospecting. You never want to go into a prospecting call not knowing how to get out of it.
Don’t view the issue of price to be a one-way conversation where the customer is in control. You have the ability to stay in control if you’ve been pro-active in asking questions that get the prospect to reveal the needs and outcomes they desire.
It’s a big mistake going into a prospecting call and not being willing to ask questions