Prospecting bread and butter

In order to contact prospects you need to have their contact information.
Today’s post is not about rocket science. This is the first post in the more practical area of actually doing this prospecting thing.
During the posts about preparation I told you about getting your prospect profile together. If you did that, you should have a good sense of who you want to contact, including the type of company they work for, where they are located and their typical job title.
Now you need to take that prospect profile and grab actual people’s names, company names, addresses, emails and social media profiles that match it. You want to grab these and put them in a spreadsheet or your handy CRM system.
Social calling helps
The good news is if you take a social selling approach to prospecting, you will have less work to do than if you take an old school cold calling approach.
If