Making proactive selling decisions that takes on challenges now puts you in a position of strength, and that means you’ll have a head start once you get to the other side.
By Doug Murray Are you a cow or a buffalo? That’s probably not the question you’re pondering at this very moment, right in the middle of the proverbial storm. But maybe you should be.
When cows and buffaloes see a storm on the horizon, they approach it
in very different ways. Cows run away from the storm, while buffaloes charge
directly into it. The result: Cows spend a lot more time exposed to the storm,
which only prolongs their pain. Fear of the storm creates a victim mindset, and
the cow is left playing catchup once the storm finally passes.
How Being Proactive Provides An Advantage
By facing the storm head on and running straight through it,
buffaloes shorten their exposure and experience less pain.
