Principal Predictions: The Legacy of the Coronavirus on GTM Organizations

While companies prepare for the “Revenue Rebound” as the coronavirus pandemic evolves and eventually slows, I turned to my team of Mereo principals to ask: What industry and organizational changes from this unprecedented disruption do you foresee remaining?
Here are their expert insights:
Supply chains will react with — and stick to — a new normal of heightened security and multi-sourcing 
Supply chains have faced significant disruptions and shortages from the coronavirus pandemic. In the short-term, governments and business leaders have been scrambling for quick fixes to these major issues. But the mid- to long-term strategy demands a new normal that overhauls the status quo of pre-COVID-19.
No longer will cheapest be the name of the game. Governments and businesses are going to be focused on security of supply (aka supply chain continuity). This is particularly vital for healthcare, critical technology and military industries. Entities will look beyond cost to ensure flexibility and