Perspectives on Sales Coaching and How to Get on the Same Page

Imagine that there is a big number on the floor between you and me. It looks like a “6” to me, and you think it’s a “9.” In that case, we both are right simply because we looked at the same number from two different perspectives. Because of that, we came to two different conclusions on what the symbol on the floor represents: a 9 or a 6. If I was standing right next to you, I’d have agreed to see a “9,” and if you were standing right next to me, it would have been a “6” for you as well.
What does this have to do with sales coaching? A lot. In our 4th Annual Sales Enablement Study, we asked more questions on sales coaching than we usually do. We wanted to better understand whether different groups perceive sales coaching differently. And, if so, we wanted to know how