People May Not Answer The Phone – But They Listen To Voicemail

By Tibor Shanto
One reason many anti-phoners, will give you for not using that most noble sales instrument (the phone), is that no one picks up. As though that was some form of barrier or obstacle or a reason for not leveraging the phone in your sales and prospecting success. Let’s be real, anti-phoners are the sales equivalent of anti-vaxxers. Fortunately, anti-phoners only stunt your pipeline and revenues, not your kids.
One Track Mind
Communication takes many forms, and for the most part for most of our interactions with others, we accept that not only are there different ways to communicate information, and information you want to lead to specific actions. I have to work extra hard not to laugh when a seller tells me that “their first contact has to be direct!” So why use the phone, it is not direct, it is hanging on a “chord,” either party can let go at