A unique location dedicated exclusively to the profession of sales and our primary objective from day one, has been to redefine the parameters governing sales team performance. Our contributors have been carefully chosen and each one brings a unique element of expertise and experience, which allows us to provide a constant supply of “best of breed” resources, all refreshed daily.

JF Initiatives remains totally committed to continually raising the bar in terms of sales team performance by delivering world ­class resources, which are freely accessible to everyone, everywhere.

Featured Books

The First Meeting Differentiator

Lee Salz

Traditional discovery meetings must die! Today's buyer demands it. They no longer tolerate one-sided sales interrogations that serve the seller but provide no value to them. If they agree to a meeting with you, they expect something more—a consultation experience [ More Here ]

The Sales Multiplier Formula: Simple Strategies to Multiply Your Sales by 4.68X Kindle Edition

Shawn Casemore

The biggest challenge most companies face today is that they use transactional selling. They push their sales team to consistently hunt for new sales opportunities rather than focus on increasing their total customer sale value through a predictable and repeatable [ More Here ]

Customer Improvement Selling

Katarina Coppé

Customer Improvement Selling: Unlocking Commercial Potential in Technical Experts provides technical experts with a clear rationale and practical strategies to unlock their commercial potential. In my book, I provide Insights from behavioural science, commercial best practices and my own international [ More Here ]

Featured Contributors

Gretchen Gordon

As a self-proclaimed sales nerd, Gretchen Gordon is not your typical sales consultant or speaker. Sales did not come naturally to her. After a failed Girl Scout cookie sales career, ... [More Here ]

Amy Franko

Amy Franko is a strategic sales expert working with professional services, insurance, and technology organizations to accelerate sales results. She’s a keynote speaker, trainer, and author specializing in B2B sales ... [More Here ]

Kevin Eikenberry

Kevin Eikenberry is a recognized world expert on leadership development and learning and is the Chief Potential Officer of The Kevin Eikenberry Group, and co-founder of the Remote Leadership Institute. ... [More Here ]

Latest Interviews, Videos & Podcasts

From Racquetball to Revenue Leadership

Kristie K. Jones

This discussion on The Inventive Journey with Devin Miller walks through my transition from retail to SaaS, the lessons I learned inside VC-backed companies, how I built my consultancy, and [ Listen Here ]

A Framework for Better Selling with Guy Lloyd

Paul Fuller at Membrain

In this episode of The Art and Science of Complex Sales, Paul Fuller has a conversation with Guy Lloyd, Managing Director of the Institute of Sales Professionals, about why sales [ Listen Here ]

Uncopyable Women In Business with Kay Miller

Colleen Stanley

In this conversation, Colleen shares how informal mentor moments shaped her early career, why mentorship doesn’t require a title or program, and how asking—and offering—help can create lasting impact. She [ Listen Here ]

Where in the World will you go today?