A unique location dedicated exclusively to the profession of sales and our primary objective from day one, has been to redefine the parameters governing sales team performance. Our contributors have been carefully chosen and each one brings a unique element of expertise and experience, which allows us to provide a constant supply of “best of breed” resources, all refreshed daily.

JF Initiatives remains totally committed to continually raising the bar in terms of sales team performance by delivering world ­class resources, which are freely accessible to everyone, everywhere.

Featured Books

The Sales Multiplier Formula: Simple Strategies to Multiply Your Sales by 4.68X Kindle Edition

Shawn Casemore

The biggest challenge most companies face today is that they use transactional selling. They push their sales team to consistently hunt for new sales opportunities rather than focus on increasing their total customer sale value through a predictable and repeatable [ More Here ]

Customer Improvement Selling

Katarina Coppé

Customer Improvement Selling: Unlocking Commercial Potential in Technical Experts provides technical experts with a clear rationale and practical strategies to unlock their commercial potential. In my book, I provide Insights from behavioural science, commercial best practices and my own international [ More Here ]

Flexible Leadership: Navigate Uncertainty and Lead with Confidence

Kevin Eikenberry

Become a more flexible leader in today’s unpredictable world with a revolutionary approach to applying leadership skills—while remaining steadfast in proven principles and your values. Despite the billions of dollars invested every year into leadership development, leaders aren’t collectively becoming [ More Here ]

Featured Contributors

Amy Franko

Amy Franko is a strategic sales expert working with professional services, insurance, and technology organizations to accelerate sales results. She’s a keynote speaker, trainer, and author specializing in B2B sales ... [More Here ]

Nigel Edelshain

Nigel is considered one of the early pioneers of social selling. His mission is to help sales people enjoy their work more and help their companies survive and prosper, by ... [More Here ]

Colleen Francis

Colleen is driven by a passion for sales - and results. A successful sales leader for over 20 years, she understands the particular challenges of selling in today's crowded, confusing ... [More Here ]

Latest Interviews, Videos & Podcasts

Leadership in Sales: 10 Letters that Change Everything

Mark Hunter

Leadership is the line between being average and being great. Customers don’t want to work with salespeople who don’t know anything. They want someone who shows confidence, influence, and yes—leadership. [ Watch Here ]

Turning Fear Into Confidence with Adam Boyd

Paul Fuller at Membrain

Drawing on a career in sales training and leadership development, Adam brings a rare combination of humility, practical wisdom, and candid storytelling. In this conversation, they explore what truly drives [ Listen Here ]

Who Are You Learning From? – Remarkable TV

Kevin Eikenberry

We are all constantly learning. Every day, in every conversation, in every scroll through our feeds—we’re picking up ideas, habits, and perspectives from others. Sometimes we’re not even aware of [ Watch Here ]

Where in the World will you go today?