There are more prospecting traps salespeople fall into than customers, and one of the biggest ones is thinking you shouldn’t prospect because all you’re doing is interrupting people. This trap not only harms salespeople, but also customers just as much.
If you believe in how you can help others and how your customers are able to achieve an outcome not possible unless they bought from you, then you owe it to others to reach out. Failing to reach out to others is a failure to help them. There’s no way you can help others unless they buy from you, and they won’t be in a position to buy from you unless you first reach out to them.
It’s time for you to view interrupting a prospect as doing them a favor. You might be thinking that’s a weird statement, but think about how you help others. You truly do help others because of
