By Tibor Shanto
Salespeople spend a lot of time looking for people to make decisions. Yet often the biggest decision impacting their success needs to be made by them. But most salespeople and people in general, find it easier to rationalize. Easier to live with the consequences of might-have-beens, than the consequences of their actions. While others may have a hand in deciding the outcome, only you control how it all starts, if it starts. Only you can decide to act, to pick up the phone, make the call, and set a deal into motion.
Call Reluctance
Some will sweep it under the rug by avoiding the telephone altogether. Let’s face it, it’s a lot easier when there is no rejection, just getting ignored. Call reluctance is not new, it is just easier to avoid when you can look busy on LinkedIn. But call reluctance is a sign of other shortcomings of a