Once Upon A Time In Businessland

Today I share with you a fable.
Once upon a time a great genie paid a short visit to the town of Businessland, where he happened upon three entrepreneurs, each of whom wanted to open an ice cream shop. The great genie offered to grant each of them a wish, but only if that wish would absolutely guarantee the success of their venture. The first entrepreneur said, “I wish for the best tasting ice cream in all of Businessland.” The genie frowned and said, “I will not grant your wish. The best ice cream on earth won’t guarantee your success.” The second entrepreneur said, “I wish for the best location in Businessland.” Again, the great genie frowned and said, “No, I will not grant that wish either. Even the best location doesn’t guarantee your success.” The third entrepreneur thought for a moment, and then she said, “I wish that every day