Sometimes it pays to do what is “out”.
Social selling has become synonymous with technology. Many definitions make it all about using social media to sell.
But I think social selling is about being social and actual human beings do more than just hang out on social media platforms.
Some other productive people have learned that being tethered to your email is good way to get nothing done other than respond to email.
Due to some people figuring this out the success rates of getting through to people via email and social media platforms seems to be dropping every year. Mass email these days seems to mostly go into prospects’ spam filters (0.01% response rates etc.)
One tactical idea is to go “retro”. Pick up a pen!
Beautiful handwriting
The story goes that the “world’s greatest salesman”, Joe Girard, (according to the Guinness Book of World Records) used to write handwritten notes to his clients every day.
