Not the “R” Word Again…

How to keep selling in an economic downturn
What a ride we were on the last few years! The stock market rose to unheard-of levels, and unemployment was lower than ever. Then along came the coronavirus. It began slowly, and we thought it was contained. But it spread rapidly and uncontrolled around the globe. No one was ready. No one was prepared.
Now we must get prepared—for COVID-19 and for selling in an economic downturn.
It’s scary, frightening, and depressing. People are afraid to leave their homes, even to go to the grocery store. In some areas, including my home state of California, we’re not allowed to leave home except for essential errands.
Everyone is impacted, and now we’ve heard the “p” word: pandemic. We’re also hearing the dreaded “r” word: recession. Economists’ forecasts of a recession range from 65 percent to 95 percent, and their projections keep increasing.
China is closed for business, and