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News 12 Interview – How to Build Your Personal Brand and Become Indispensable

Keith Rosen - 12 January 2018

Back in 2009, I was interviewed on Channel 12 News during our last recession. The advice I gave then on building your personal brand, keeping your job and advancing in your career in the face of mounting competition was not only timely then, but applies to today’s workforce. Here are several things you can do today at work that would make you indispensable and ensure this is your best year yet!
There are many ways to advance in your career and position yourself as a highly valued resource. For example, over-delivering on expectations, working exceptionally well with peers, teams and with your clients, maintaining a healthy, positive, ethical attitude, going beyond your call of duty to support other people and the company’s objectives, being highly coachable and an innovation conduit, as well as taking a stand for what’s best for your co-workers and the company.
Positioning yourself as the ideal employee certainly

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