Need a Competitive Advantage? Use These 3 Tips for a Great B2B Customer Experience

By Lauren Dichter, Marketing Consultant at Heinz Marketing
Is there a brand that has a special place in your heart? One that may have its imperfections, but always seems to eclipse them with enjoyable experiences? For me, it’s Nordstrom. Last week I received a pair of shoes in the mail that—GASP—didn’t match! One was a size 6.5 while the other was an 8.5.
Sure, it was disappointing, but it didn’t take away from my loyalty to the retailer at all. Over the years, Nordstrom has cultivated such a culture of putting people first that whenever they make a mistake, I barely even bat an eye.
Can B2B companies achieve a glowing reputation as trusty as Nordy’s? It may require a seismic shift in a company’s philosophy, but it’s definitely possible. And even more importantly, it’s well-worth it. Read the 3 tips below to take your B2B customer experience to the next level.
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