• Skip to main content
  • Skip to footer

Top Sales World - inspiring the global sales community

  • Home
  • About
  • Contributors
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Media Pack

Narrow the message to increase your response: Why more specific works

Matt Heinz - 13 March 2018

If you are enamored with the “marketing of more” – more clicks, more traffic, more shares – then throwing your net as wide as possible might sound like a great idea.
But I guarantee it will be counterproductive for multiple reasons.
One, the wider you attempt to reach the more generic your message will have to be.  And the more generic you are, the less interesting you are to anybody in particular.
A more specific message will increase your response rate with a more specific audience.  If you’re trying to reach three audiences, create three specific messages.  Yes, three takes more work than one.  But segments will always outperform overly broad blasts every day of the week.
Two, being more specific gives your audience a more precise sense for the value you will deliver – and hence significantly increases the likelihood they will engage.
For example, which of the two headlines do you think performed

Footer

Follow Us

  • LinkedIn
  • Twitter

Our Partners

Sandler Training
Amy Franko
Assessments 24x7
Integrity Solutions
Kurlan & Assocs
Membrain
Mereo
Objective Management Group
Salesforce
Sandler Research Center
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© Copyright 2010 - 2023 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative