My Sales Enablement Journey – The Early Days

How did you get into sales enablement? I’m sure every single one of you had a different way, and many sales enablement professionals have different backgrounds, as I discussed last week.
As we are currently launching our new book “Sales Enablement” I had the pleasure to co-author with our CEO, Byron Matthews, I thought I’d share a more personal story with you: the story of how I got into sales enablement.
In a nutshell, my sales enablement journey is a journey of knowing, not knowing, unlearning and relearning. It also covers two roles, as a sales enablement practitioner and as an analyst.
My sales enablement practitioner journey, many of you are probably not aware of, started with an idea in 2009, led to a sales enablement content and collaboration platform up to an end-to-end selling system in 2013. Then, my journey continued as an analyst at CSO Insights, where I connect the dots