My Sales Enablement Journey – From Program to Function

Welcome back! Let’s continue with the second part of my series on my sales enablement journey. In my first blog post, I shared how I got into sales enablement and the achievements and lessons learned of this first, program-driven, enablement phase.
Today’s post is about the next set of challenges: how to get from a program mode to an enablement function, how to improve content quality and how to set up a cross-functional content collaboration model.
And first of all, I had to make a personal decision: focus on enablement, or keep the industry team? Take a career risk, or choose career continuity?
It became more difficult every week. Both jobs required my full attention. The industry team appeared to be more appropriate from a career perspective, whereas the sales enablement job was a risky program management job at this time that needed to be turned into a function at least.