My Key Takeaways from MarketingProfs B2B Forum

By Brenna Lofquist, Senior Marketing Consultant at Heinz Marketing
I had the pleasure of attending my first Marketing Profs B2B Forum several weeks ago outside of Washington D.C. It was a great conference with lots of great sessions packed with learnings, ideas, and conversations. I was excited when I saw the agenda because I felt there was plenty of variety around the topics and sessions. There was always at least one session (or more) I was interested in attending during each time slot.
While I learned a great amount, I thought I’d share my top three takeaways. I found these to be the most applicable to the work I do at Heinz Marketing and ones I could use/implement.
Develop an Account Journey
Session: Account-Based Marketing: New Insights and Best Practices for 2020
Speaker: Jon Miller, CEO at Engagio
Jon’s session was filled with tons of great information on ABM from selecting accounts to creating engagement, marketing