By Tibor Shanto
People seem to want to make things complex, almost like a badge of honour, “I thrive in complexity.” People talk about the complex sale, but when you explore a bit, scratch the surface, you find that the complexity is neither natural or necessary. Any time you have interaction between two human beings, you have complexity; you are working with a petri dish of emotion and subjectivity. Not knowing how to deal with that, we are encouraged to add apps and unnecessary steps to the sale. What many see as complexity is just clutter, clutter we created. What makes things worse is that every time sales pundits and leaders face clutter, they try and solve it by adding something to the mix. More clutter. No more, not for me anyway, 2020 is my decade of decluttering!
What most call complex is nothing more than a self-created jumbled mess. As with