Customers don’t wake up in the morning saying, “Oh, wow. I hope a salesperson sells me something.” That’s never the case. Customers don’t want to be sold. They want to buy. Actually, no. Customers don’t even want to buy, they want to invest. Nobody ever buys something for no reason. Let’s not kid ourselves – customers aren’t stupid. They buy because they’re looking for a return on their investment, so your job as the salesperson is to help your customer invest. By showing them a better solution, you’re helping them invest. You are showing your customers a better way to achieve a better outcome. That’s what you need to focus on – not selling a product.
Video – Your Customers Do Not Want to Buy From You, They Want to Invest With You:
Sales is about helping our customers see and make a worthwhile investment in order for them to receive the return