Monday Motivation Video: Who Is Your Perfect Customer?

Do you know what your ICP is? Your ICP is your “ideal customer profile,” and it tells you which people you should spend time with. Your time is your most valuable resource. My new book, A Mind For Sales, talks about this issue. Because your time is so precious, you can’t afford to spend it doing anything unproductive. Productivity means bringing the highest return possible on your time.
Video:  Who is your perfect customer? 
Let’s be serious here, how many of your prospecting conversations lead to a sale? I bet it’s a low number.  The challenge lies in not knowing if the conversation will lead you anywhere until you actually have it, and even then, you still don’t know. This is why it’s important for you to clearly define your ideal customer, so you know what they look like in terms of needs, etc. Then, if the prospect isn’t similar to