• Skip to main content
  • Skip to footer

Top Sales World - inspiring the global sales community

  • Home
  • About
  • Contributors
  • Top Sales Books
    • Submit a Sales or Marketing Book 2025
    • Top Sales Books 2024
    • Top Sales Books 2023
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Media Pack

Monday Motivation Video: Sell the Customer Trust Before you Sell What You Sell

Mark Hunter - 12 January 2020

Trust is currency! Why would a customer want to do business with you if they first didn’t trust you? Unless you’re the only solution to their problem or your price is so cheap, there’s little chance they will buy from you.
Trust is the foundation you build sales on:
 
 
In sales, no matter how much the customer wants to know your price, you can’t give it to them until there’s a level of trust between both parties. When you give a price to someone before trust is established, most likely, they will use your price as leverage to secure a lower price from whoever they want to buy from – not you. This is a key reason why you can’t just give a customer who calls you up a quick price quote simply because they want one. The only way you would ever want to give the customer a quick price is

Footer

Follow Us

  • LinkedIn
  • Twitter

Our Partners

Sandler
Assessments 24x7
Integrity Solutions
Kristie K. Jones
Kurlan & Assocs
Membrain
Mereo
Women SalesPro
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© Copyright 2010 - 2025 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative