Monday Motivation Video: Sell the Customer Trust Before you Sell What You Sell

Trust is currency! Why would a customer want to do business with you if they first didn’t trust you? Unless you’re the only solution to their problem or your price is so cheap, there’s little chance they will buy from you.
Trust is the foundation you build sales on:
 
 
In sales, no matter how much the customer wants to know your price, you can’t give it to them until there’s a level of trust between both parties. When you give a price to someone before trust is established, most likely, they will use your price as leverage to secure a lower price from whoever they want to buy from – not you. This is a key reason why you can’t just give a customer who calls you up a quick price quote simply because they want one. The only way you would ever want to give the customer a quick price is