Prospecting is about helping people. If you know you have the ability to help someone then you owe it to them to reach out to them. Failing to reach out to them is doing them a disservice. How would you feel if you knew someone could help you but didn’t connect with you, simply because they didn’t know that you could? Sadly, I see this happen too often with people. The same thing doesn’t have to happen to you though. Sales is about helping people, and it starts by reaching out.
Make the call! Yes, they might not take your call. Yes, it might take multiple attempts to reach them, but you owe it to them and you owe it to yourself. There are times when the reach out is obvious, and there are times it is not so obvious. The point is that you must keep trying until you make contact and have
