As sales leaders build their sales and prospecting process, there’s one strategy I frequently see them forget: leveraging their peer referral network to help create new opportunities, new leads, and new business.
In this article, I’ll define a peer referral network, and help you to identify who makes an ideal network partner.
A peer referral network is a cultivated group of like-minded professionals with complementary areas of expertise, who are actively engaged in helping one another market and grow their books of business. And modern sellers are always cultivating this integral group of strategic relationships as a platform to grow their sales.
Those sales professionals and sales leaders who have the most success with a referral network take a consistent approach to it. They treat their network with the same level of service as they would their best clients and top prospects– they treat network development as a high-priority activity. Because of this,