When it comes to prospecting, it can feel like there are 100 things you have to get right to be successful. Trust me, I get it. I work with companies all the time helping them build an effective prospecting process. There are too many moving parts to even count. Regardless of how complicated or simple the item or service you sell, there are 10 things you must get right.
Watch my video to find out more and read about each one below:
Here’s my list of the 10 mistakes:
1. Using the same prospecting process for all of your prospects
It’s not different than thinking you can fix any problem in your home with a single tool. Sorry, but it’s just not possible. Quit thinking about your prospects in the same way! It is absolutely essential that you segment each prospect by type and have a different prospecting plan for each one.
2. Having too
