AUSTIN, TX (July 2019) — We are pleased to share that Mereo president, Jay Mitchell, has been featured on the industry-leading Selling Power blog in both May and June, and the May/June Issue of Sales and Marketing Management magazine. See how his insights are impacting the industry:
Can You Improve Your Frictionless Selling Approach?
The spirit of frictionless selling hits the mark: How can we make it as easy as possible for our buyers to move through their journeys?
Yet, when we think of frictionless selling, we must consider a key element that will continue to hinder sales and marketing teams from achieving this noble and effective goal, and that is the underlying objective to buy from us and choose our solutions – to “pick me, pick me!”
As long as our goals remain to sell to the buyer rather than to serve the buyer, frictionless selling will fail to amount to an easier buying process and consistent
