Measuring Your Content: Avoid These Four Stumbling Blocks

Last week we discussed the latest research regarding content analytics, how many organizations actually do it, and why nearly 80% of sales enablement teams do not consistently and regularly assess feedback and track content usage, consumption and impact. Today let’s focus on the pitfalls you might run into when it comes to content analytics and drawing the right conclusions.
And just as a disclaimer: Content analytics and whatever you get out of it does not solve any lack of seller engagement. If you experience a lack of seller engagement regarding all of your enablement efforts, then the problem is elsewhere; don’t waste your time with content analytics now. Work with your senior executive stakeholders on a comprehensive change story, a strong “why” on change leadership, and how to drive inspiration, motivation and coaching on the front line. That’s the issue to focus on first. All sorted? OK, let’s get into the