Matt’s App of the Week: xAmplify

Partner marketing has always been hard, for many reasons.  Let’s say you create a full campaign for partners to execute.  Best laid plans right?  Unfortunately, translating your sample campaign into execution often results in widely inconsistent design and implementation let alone measured results.
This is the problem xAmplify is solving.  It’s an easy-to-use platform that makes it drag-and-click easy to control which elements of marketing materials your partners can customize, making it significantly easier to execute.
And by having everything managed in a single platform, you also get reporting on who’s using what, who’s executed their campaigns already and who hasn’t, etc.
Creative, collateral, social media and more.  Definitely worth a look.
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