Matt’s App of the Week: Outreach.io

We have been using Outreach internally for the past several months and love it.  One of our consultants uses it as it was intended, with formal lead engagement streams as follow-up with inbound leads.
Another consultant is using it for proactive, outbound engagement with Named Accounts.
I use it for follow up after events, to fulfill freebies I’ve offered when speaking, to introduce current/past clients to new research we’ve done, etc.
I get personalized communication done much faster, can see in real-time who’s accessed what, it all syncs with Salesforce both as activities as well as automated changes to lead stages, etc.
Plus, onboarding was easy.  I’m not a super-techy guy and I did it myself (SFDC sync and all).
Whether you’re managing a sales team or just looking for a more efficient business development communication tool, definitely worth checking out.
And starting today (May 6, 2018), Outreach is hosting their sold-out Unleash conference in San