I’ve long railed against the largely arbitrary nature of most lead scoring systems and methodologies. We assign points to activities and triggers we believe are important or valuable, but how often is that based in what’s really worked in the past? How often are our lead scoring methodologies tied to proven attributes of current customers and past converted prospects?
MadKudu helps solve that problem, looking at what your best prospects and customers have done and scoring new leads accordingly. They can append external and in-app performance to help your sales team focus on the most likely to engage and buy prospects.
If you’re doing demand generation in volume and want to improve sales efficiency and lead conversion, it’s definitely worth a look.
The post Matt’s App of the Week: MadKudu appeared first on Heinz Marketing.
