Matt’s App of the Week: Crayon (@crayon)

Forever, competitive intelligence has been manual, time-consuming to do comprehensively, and inherently just a snapshot in time of what’s happening.
Of course, your competitors are likely evolving as quickly as you are, so that competitive intelligence project you completed last month is already out of date.
Crayon makes competitive intelligence seamless, instant and ongoing.  You get to customize the content you’re tracking, when and how to get alerts, with lots of actionable insights to ensure your company, brand or product can differentiate, stand out and succeed.
There’s a slick paid version but the free version is a great place to start.
Definitely worth checking out.
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