• Skip to main content
  • Skip to footer

Top Sales World - inspiring the global sales community

  • Home
  • About
  • Contributors
  • Top Sales Books
    • Submit a Sales or Marketing Book 2025
    • Top Sales Books 2024
    • Top Sales Books 2023
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Media Pack

Marketing is Empathy

Matt Heinz - 29 November 2019

By Maria Geokezas, VP of Client Services at Heinz Marketing
So much is written about how to instill empathy into marketing.  A quick search online brings up how empathy is used in B2B marketing, how to enhance marketing with empathy, or how to make empathy part of your marketing strategy.  In my experience marketing is empathy.  They are synonymous in business.  If marketing is the connection between the business and the customer, without empathy the business will flounder.
Successful marketers recognize that empathy is embedded throughout the entire marketing process.  They put themselves in their customers’ frame of mind, figuratively walk in their shoes starting with research and strategy development all the way through execution and delivery.
Hopefully, empathy comes naturally to people who have chosen marketing as their profession.  But sometimes it doesn’t and a more disciplined approach to instilling empathy in marketing is needed.  If this is the case, here are

Footer

Follow Us

  • LinkedIn
  • Twitter

Our Partners

Sandler
Assessments 24x7
Integrity Solutions
Kristie K. Jones
Kurlan & Assocs
Membrain
Mereo
Women SalesPro
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© Copyright 2010 - 2025 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative