Market like it’s 30,000 B.C. (lessons in video and other ways to humanize your business)

By Matt Heinz, President and Founder of Heinz Marketing
Our DNA is wired for face to face communication.  Not phone calls.  Certainly not emails.
The written word is relatively new in the history of mankind.  Literacy is far newer than that.  Emails are just 25-30 years old.
Face to face communication?  It’s been there since nearly the beginning.  And as tired as many of us are getting to those back-to-back Zoom meetings, we also know – we feel – that those extra emotional connections we get by seeing one another is special, meaningful, impactful.  No email or tweet or even phone call can replace it.
Last Friday at both CMO Coffee Talks we shared extensively about video as an asset, a competitive advantage and a near necessity in the modern, real-time sales and marketing toolbox.
Joined by Rehumanize Your Business co-author Steve Pacinelli, some highlights from the discussion included:
Personalization doesn’t mean as much anymore: So