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Listen more, talk less … and drive more revenue

Dan McDade - 7 March 2018

 
6 skills required for active listening
You’d think that the secret to having quality conversations would be being a good talker. But the opposite is true. It’s being a good listener. This is a skill that we teach our associates, who spend their days making dials (80 to 100 a day) and engaging B2B sales prospects on behalf of our clients.
If you’re a regular follower of this blog, you know that we have a rigorous hiring process—I maintain that the quality of our people is key to our ability to deliver high quality leads that sales will follow up on. What you may not know is that, after we’ve brought these good folks on board, we spend a lot of time training them—before they get on the phones.
We teach them how to navigate an organization, we work with them on the anatomy of a call, we practice

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