Lisa’s App of the Week: 6sense

By Lisa Heay, Marketing Planning Manager at Heinz Marketing
If you’re running an account-based marketing initiative in your organization but not using an account engagement tool, you’re missing out. 6sense is one of the best in the biz—their Account Engagement platform has the power to elevate any sales team, showing them exactly which companies are in the consideration and decision phases of their buying cycle.  
Essentially, 6sense is a tool to help you figure out who is interested in buying your products and services so you can prioritize follow up at the right time. They are able to pull data from a variety of sources in order to show a holistic view of intent and where a company is in their buying journey.
It’s able to collect first-party data, including: 
Known visitors to your website,
Campaign activity from your marketing automation platform, and
Sales opportunities from your CRM system,
And combine it with third-party data, such as:
Research