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‘Let’s talk about CEX, baby’

Bernadette McClelland - 11 March 2018

(Punch it, Hurb Yo, I don’t think we should talk about this. Come on, why not? People might misunderstand what we’re tryin’ to say, you know? No, but that’s a part of life)
So ,just like the lyrics from hip-hop group Salt-n-Pepa, what are people misunderstanding?
What are we talking about here?
And what’s not just a part of life, but a huge part of business?
CEX is…? YOU BET!
The truth of the matter is that as we evolve, it’s a given that business evolves, and as both evolve, so does our lingo and lexicon.
On one hand we expand our vocabulary as a critical way to grow, communicate, and demonstrate our perceived level of intelligence. On the other hand, we abbreviate our business vocabulary to make sure they fit into 140 character messages and texted soundbites, by using a series of letters to capture a string of words – commonly referred to as acronyms.

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