Lessons From a Crisis: 6 Essential Actions for Business Leaders

By Maria Geokezas, VP of Client Services at Heinz Marketing
For most business leaders, navigating through a global health crisis which then turns into a global economic crisis is a skill that is rarely, if ever, used.
I was lucky enough to have a front row seat of the train wreck that was WAMU during the Great Recession of 2007-2009.  That crisis caused much anxiety for me and many of my coworkers.  It was an awful, scary time.  But it was also a great learning opportunity that now, a decade later, allows me to navigate the Coronavirus Crisis a little more confidently.  Here’s what I learned 10 years ago and how it applies today.
Leadership matters. Especially during a time of crisis, all of us have the opportunity to exhibit leadership.  To be certain, leadership during a crisis looks different than leadership in good times.  In good times, actions such as challenging the